I draw this diagram in class every time I review the concept of personal brands. I also say something like this: On the left you have companies that aren’t much fun to work for. Think cube farm of death. They may be able to pay your bills but the day-to-day is a grind. They’re companies that suck. On the right you have the companies you really want to work for. If you’re...
Your personal brand and the spectrum of suck
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