TagThe spectrum of suck

Your personal brand and the spectrum of suck


I draw this diagram in class every time I review the concept of personal brands. I also say something like this: On the left you have companies that aren’t much fun to work for. Think cube farm of death. They may be able to pay your bills but the day-to-day is a grind. They’re companies that suck.¬†On the right you have the companies you really want to work for. If you’re...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.