TagJonathan Ive

Design is Viral

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There has been a lot of discussion over the last several months about whether viral marketing exists. The first time I heard this I agreed and used a coffin as an example of  something that would not sell virally. The product is inherently morbid and therefore was a dead end (no pun intended). As I think about it more I have read of the wealthy building large burial shrines for themselves. I...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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