Geo-fencing according to Location Labs


I found this video from Location Labs talking about three variations on the concept of geo-fencing. The first time I’d heard of geo-fencing was when Sonic restaurants incorporated it into their marketing mix. My take on what could be done with this is below the video. The three types of geo-fences described in the video are: Static – An individual receives location based offers as...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.