This is an amazing video from Jesse Schell of Carnegie Mellon. Among other things, Mr Schell talks about the evolving collision of the real world and the virtual world from a gamer’s futurist vision and there is a lot in here that help you understand why Facebook games such as Farmville & Mob Wars are generating an amazing amount of revenue. It’s funny, after reading this I remembered that passive gaming used to be the number one online activity, behind pornography and email. He also mentions a book called Authenticity and if this book is as half as good as their first book, The Experience Economy, it’s a must read. Enjoy!