Jesse Schell discusses Facebook games and more (video)

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This is an amazing video from Jesse Schell of Carnegie Mellon. Among other things, Mr Schell talks about the evolving collision of the real world and the virtual world from a gamer’s futurist vision and there is a lot in here that help you understand why Facebook games such as Farmville & Mob Wars are generating an amazing amount of revenue. It’s funny, after reading this I remembered that passive gaming used to be the number one online activity, behind pornography and email.  He also mentions a book called Authenticity and if this book is as half as good as their first book, The Experience Economy, it’s a must read. Enjoy!

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I’m an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I’m currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I’m passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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