How is Tron Legacy like good social media?

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Yes I know the movie has been out for a while. I’ve been busy!

I was actually watching some of the DVD extras and found out that Joseph Kosinki, the director of Tron Legacy was an architect. My bachelors degree is in architecture and I understand that mindset. The job of an architect is to create the potential for relationships to occur. They create spaces, lighting and texture that encourage individuals to interact with the space (internal/external) and each other. This is what an architect is supposed to do. And this is what the director of Tron Legacy did. He created amazing buildings and machines for the characters to interact with.

This is also what good social media does. It gives users a great set of tools that enables them to interact with each other. Photo tagging, commenting, sharing, etc are equivalent to great pieces of architecture. Owners of the network really don’t own community, they own the platform. They own the structure but the interaction belongs to those that inhabit the network. The best example I can think of is the Digg Uprising.

As for the movie, there should have been more interaction between individuals to develop character depth and that’s why the movie suffered. Visually stunning. Shallow characters. (Wait! That sounds like MySpace! Visually stunning. Shallow characters!)┬áIn the end, what’s good for a movie isn’t good for social media. A movie is supposed to tell you a complete story and may leave you guessing in the end. Good social media lets you tell your own story. The toolset is the most important piece.

I still like the movie. I’m a sucker for amazing visuals and they’re making a third installment!

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I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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