My second day was a good one. I went to see the session entitled Forget Loyalty, Build habits with the VP/Digital for Julep Beauty, @lesliefeinzaig. Leslie is a gamer and has a gaming background so she has had some experience with building habits. Her goal with Julep is to create habits for influencers and as she said, “information is their social currency”. This information helps the influencer...
I’m currently reading this book by Gabe Zichermann & Christopher Cunningham. Book review on the way!
I got to see this presentation from @adamkleinberg of Traction a couple of weeks ago at Intuit. Great stuff!
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