Adopt an Android

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In early November Google introduced Android; the Open Handset Alliance with the declaration that in the future, every phone will be the Gphone.

Tom Torrey: biobots1The goal is to open up the mobile market and allow for mobile devices to offer more robust Internet based offerings similar to i-mode in Japan.

Borrowing a page out of what was originally Salesforce’s playbook, the open platform has become the answer that many companies such as Facebook, MySpace and LinkedIn have chosen. This has the capability to change the developer/consumer into the advocate/prosumer while promoting increased competition and therefore a better offering.

In response to Android, Verizon has declared they will embrace the move. According to Business Week, this is for several reasons

  1. To reduce support costs incurred by existing customers, which makes up 90% of employees days.
  2. Access niche markets they have not been able to address in the past
  3. Avoid subsidizing the cost of dedicated handsets

This move has been met with some skepticism, most noteworthy from Randall Stephenson the CEO of AT&T. His comments sound more like someone who has been beat to the punch. Verizon and AT&T were not invited to participate in the open handset alliance and Apple’s iPhone (AT&T’s claim to fame) is rumored to be made open to application development sometime in early 2008.

The announcement of Android combined with Google’s intention of bidding on the 700 mhz spectrum in January has many wondering what Google’s long-term goals are. This is not the first time Google has gone after infrastructure. The only thing for certain is that the mobile Internet is about to get a much needed infusion of creativity and innovation.

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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