Yes Theory Fooled the Internet w/ Fake Justin Bieber Burrito Photo (video)


My daughter showed me this video this morning. It’s a year old . . .

I don’t keep up with the Beiber and pay little attention to popular media but this video highlights a couple of things.

  1. Reddit drives awareness since old world media has found it
  2. It’s not Reddit. It’s subreddits that drive traffic. You have to know which subreddit “fits”
By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.