TagTrek

Marketing personas need Brand Graphs

M

I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble LEGO characters I started to think about how LEGOs had impacted my early life and then thought about how Apple had...

Business and Artful Ways

B

I purchased a Trek Madone this past weekend and now, on some level, understand how an iPhone or Prius user feels. It’s like owning a piece of artwork. To put It simply; it feels different. The only difference is that something can be done with this piece of art other than hanging on the wall or sitting on the pedestal. Art, by definition has absolutely no function, although if done well, it...