Tagtarget market

Should you be targeting a market you’re not in?


Imagine a room filled with MBAs, working on developing the next marketing push. At the core of the conversation is trying to determine what the “common man” wants. I’ve been in that room. I was one of the MBAs. The feeling of futility grows the more times you go through that exercise. You do your best to collect the information you need and yet some part of you understands the...