Simon Sinek makes some excellent points in this TED video but I have to admit, I don’t agree. Just in case you don’t watch the video, his supposition is that why something is done is the most important thing when creating products, services or anything for that matter. I believe intent is important and have gone as far as questioning whether or not people should be marketing things if...
Simon Sinek at TEDx Puget Sound: focus on the why
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