Tagniche marketing

Are Mountain Punks a niche?

A

If you live in Colorado you’ve seen them. They have: Short hair and long beards. Both ears pierced with heavy gauge earrings. At least 4 real tattoos; no barbed wire across the upper arm nonsense. Listen to bands like Lamb of God, Led Zeppelin and Johnny Cash. Spend most of their money on the best mountain bikes (usually Yetis) and snowboards (or God forbid; skis). They live in the...