Tag#location-based-marketing

Get ready for Amazon Stores

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With the rise of mobile powered commerce, brick and mortar stores now have a distinct advantage. When I say mobile powered commerce I mean. Mobile commerce – $4 billion for eBay this year Mobile transactions – buying something in the store with your mobile phone. Square or Google Wallet are great examples Social Commerce – Click here for an organic example Location-based...

Brick & mortar businesses now have the advantage

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Back in the day, online businesses claimed they had a strategic advantage over brick & mortar businesses because of the reduction in overhead and their ability to sell to anyone in the world. Think Amazon. With the rise of location based marketing, brick and mortar may now have the upper hand. As of today, unless it’s a brand you love, search is the key to ecommerce. You look. You find...

Location based marketing vs. location based services

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What’s the difference between location based marketing and location based services? Other than spelling, location based services is a subset of location based marketing. I’ll give two examples to help spell out the difference. Location based marketing – A person checks into Foursquare and sees and offer for that business such as 15% off for the next week. They find the products...