I have always been a fan of niches and believe they are the best target for marketing efforts. I define niches as a group of people who are incredibly passionate about an experience they share or have shared. Sometimes that experience can be created by a product or service. (Niche = Geek. Wine Geek. Lego Geek. etc)  I have recently become aware of several emerging niches and thought I share them...

Another Brick in the Convergence Wall: On Demand Gaming


I’ve been talking about the Internet being the convergence of all things entertainment, communication and information for a long time now. Recently the entertainment genre got a whole lot more interesting with OnLive. OnLive is a company that rabid gamers heard about earlier this year at the Game Developers Conference. They are essentially an online/on demand service for gaming that has...