TagFindability

Deep

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For those of you keeping score, my first four posts focused on the kinds of relationships businesses can have with their clients online. These relationships in my mind went from the as shallow as possible to as deep as possible. We started with the concept of findability and the fact that the Internet is a purely on demand medium and then went on to recommendation which is arguably one of the...

Findability: The First Step in Building Deep Customer Relationships

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There has been a lot of talk (for a long time) about Web 2.0 and what it means to the online market. The term was first used by O’reilly Media in 2003 and is used to describe a group of technologies that enable online communities. Many in the web industry are sick of the term and yet most business people have only heard the term recently often confusing it with a new platform. Perhaps most...