Tagfangirl

Niches

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I have always been a fan of niches and believe they are the best target for marketing efforts. I define niches as a group of people who are incredibly passionate about an experience they share or have shared. Sometimes that experience can be created by a product or service. (Niche = Geek. Wine Geek. Lego Geek. etc)  I have recently become aware of several emerging niches and thought I share them...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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