Needed: Social Media Marketing Projects for winter quarter 2021

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For the past 8 years, I’ve had numerous real-world clients in my digital marketing classes. The clients shown above are some of the more memorable businesses/projects. (We also help startups/small businesses.) This is an incredible experience for my students and the clients. The students get real-world experience and the clients get free work from some of the brightest minds. If you’re interested please contact me at michael(DOT)myers(AT)du(DOT)edu.

Logistical Details are below:

  • Approximately 2 weeks into the quarter teams will be assigned to the client. Teams usually include 2-4 students.
  • You will discuss your business goals with the team and they will work to develop a campaign (or strategy) that achieves those goals. Business goals are items like increase revenue or increase qualified leads. Business goals are not things like improve our website. That’s a tactical item.
  • Students are graduates and undergraduates and I am for the most part, hands off.
  • A primary and a secondary contact will be introduced to the client via email (or text).
  • The team’s primary will email clients every Friday with an update, questions, etc. The secondary contact and I will be Ccd.
  • The time requirement for the client is minimal. (It’s important for students to understand that they are “not a priority”, because clients have day jobs and that they may have to move forward with strategies/tactics, without much feedback.)
  • The digital marketing strategies/tactics can include social media, search, content, mobile, etc. Clients will receive a marketing campaign and/or marketing plan. Deliverables are dependent on client’s needs.
  • Students will create a modular strategy/tactics that allow for clients to select elements by cost and/or effectiveness. (They will consider your budget, but they are tasked with creating a comprehensive strategy/tactics.)
  • Students are also tasked with creating the best digital marketing strategy/tactics, aside from the client’s opinions/biases.
  • Clients will be invited to the final presentation in mid-March.
  • Once the project is complete, many clients bring students on as interns to execute on the strategy/tactics.

 

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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