Captive Audience


After watching the video below, you have to ask yourself why airlines aren’t clubbing themselves to escape the Sky Mall magazine dynamic. The world is full of consumers who become a captive audience during their flight. Why not sell them something? Why not sell them something they can pick up at the terminal or have delivered to their hotel room?

Airlines did it to themselves. They made price the only differentiator and decided to treat customers like cattle. (For those of you keeping score, I’ve posted about Virgin America’s system.) Along with better in-flight travel marketing, I would like to see these travelers become some sort of temporary social network. Like WAYN combined with Twitter. We could call it Moo in the Sky!

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.