Search results foritec 4700

ITEC 4700: Course/Instructor Evaluations

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I received my first set of course/instructor evaluations for the class I taught this past winter quarter: ITEC 4700 class: Web for Business Success, at the Daniels College of Business, University of Denver. I had an amazing teaching experience and tremendous students with diverse backgrounds and different levels of expertise. It will be hard to top my experience from this past Winter. Now . . ...

ITEC 4700: Class 19 & 20 – Final Presentations

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The video mashup above sums up the final presentations of the quarter; an awesome mixture of  just about everything we covered in class! One group was tasked with developing a Web 2.0 business model while another group had to outline an up and coming Web 2.0 technology.  The last group presented the cultural implications of Web 2.0. The first group detailed a business model that one of the...

ITEC 4700: Class 17 – Web 3.0

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Last night we reviewed the concept of Web 3.0. It’s the end of the quarter so I let some videos do the talking. Before we watched the videos below I had the students fill out the course evaluation online. This is an interesting feeling. You feel like your future is in their hands as much they feel with it with their grades. I vaguely remember this from when I attended. Strange feeling all...

ITEC 4700: Class 16 – Monetizing Web 2.0

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Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...

ITEC 4700: Class 15 – Twitterville

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Tuesday two students presented Shel Israel’s book, Twitterville. They did a great job and took a deep dive into the lessons learned covered in our Twitter class. In hindsight, next time I’ll have the Twitterville presentation and the Twitter class coincide. Seems like common sense but I wanted to get to Twitter earlier than later since it is an important marketing engine and...

ITEC 4700: Class 14 – Social Mobile

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Thursday we talked about one of my favorite attributes of social media; mobile. This field is growing by leaps and bounds and provides some of the most compelling marketing opportunities. The first thing we did was talk about  existing technologies that enable location based offerings to be possible. Loki (by Skyhook) – The technology behind Brightkite’s location detection Geominder...

ITEC 4700: Class 13 – Personal Branding

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We discussed personal branding last night and its importance as the walls between customer and business become less distinct. We reviewed the birth of the concept and the evolution from self-improvement to self-packaging. It’s important to select a professional direction and not necessarily a final destination. Remain flexible in your career goals. When building your personal brand it is...

ITEC 4700: Class 12 – iPhone

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Thursday we reviewed the iPhone and how it could impact social media. That is to say that it hasn’t yet although it has experienced tremendous growth and some claim it is behind Twitter’s explosion. It’s the device that’s driving the smartphone explosion in the United States and could be behind the growing number of those accessing social networks via mobile devices...

ITEC 4700: Class 11 – YouTube

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Last night we reviewed YouTube. We took a look at the Icelantic Channel and took a look at the built in analytics specific to an individual video. Pretty amazing information given that it’s free. Leave it to Google. Unfortunately there are no English Pirate speakers in this demographic as there were on their Facebook account. This information also helps you understand (screen shot below)...

ITEC 4700: Class 10 – Naked Conversations

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10 classes down this past Thursday. I can’t believe how quickly it’s going. Two of the students did a presentation on Naked Conversations, a book by Shel Israel and Robert Scoble. The book focuses on how blogging is transforming businesses and they used the online tool Prezi for their presentation (below). Pretty cool collaborative, presentation tool. They reviewed the book chapter by...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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