Wearables need a killer app

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41jZdwPqvpLI recently read a post that Google Glass isn’t doing so well. The hype has subsided and people realize that the glasses just don’t look that great and there really aren’t consumer ready products. What the wearables movement, specifically eyewear needs is a killer app. Luckily I have the answer. It’s stupid simple and something that many people use already.

Facebook should create an Instagram branded glasses. (This idea came to me a while ago but came back with a vengeance since I’m currently in Japan.) These glasses would be able to take pictures via voice command just like Google Glass and you would then be able to add a filter/modify via voice commands. The Instagram brand is still cool even though it’s owned by thew new Big Blue and this wouldn’t be the first time the Instagram brand would be extended to a physical product. I love the Socialmatic!

The Instagram glasses would be the gateway drug to get the masses to adopt wearables. I’d buy a pair!

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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