Think TV 2020 Vision Series Two – Episode 2: A Creative Perspective (video)

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Dan Wieden of Wieden + Kennedy¬†talks about the future of TV, advertising and social media. I like his comment on “personalized communication” at 5:08 and how much he hates it. What’s funny is that personalized experiences will become the norm. Soon, if something isn’t specifically for me, it will be seen as a failure. (Think of non-contextual search-based ads on Google. Sounds absurd at this point.) Enjoy!

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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