TED Talk from Eli Pariser on the danger of “filter bubbles”

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I posted about the future of search being a three layer cake two years ago and in it I outlined a three tabbed SERP solution with social (filtered) results being first, business results being second and academic results on the third tab. I somehow missed this TED Talk (thanks to @jmarkow) from @elipariser on “filter bubbles”, where he outlines the pitfalls of having your content filtered for you in the name of personalization. Enjoy!

By Michael Myers

I am an Associate Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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