TagZappos

Get some satisfaction

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I posted a review of the Zappos book awhile ago and have been seeing an increasing number of thought leaders talking about leading with customer service; online. The premise, which is straight out of the Cluetrain Manifesto is that we’re back to a marketplace in the traditional sense only the medium happens to be online. This is made even more reasonable with us neck deep in the media...

Delivering Happiness book review

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I finally finished Delivering Happiness: A Path to Profits, Passion and Purpose by Tony Hsieh which is a book about Zappos. I read most of it and then stopped short of finishing by about 60 pages and then let it sit there for one month. Not smart. From what I remember of the beginning of the book, Tony believes in WOW-ing the customer and he repeats this mantra throughout the book. This is...

What Zappos can teach us about mobile commerce

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When I first heard of Zappos, I throught “No way! Buy Shoes online . . . How do I know how they fit?!?!? That will never work.” Well, after an $1.2 billion acquisition, I stand corrected; in my shoes that I did NOT purchase from Zappos. Turns out, people were willing to buy shoes online. A lot of people. As a matter of fact, I recently asked my class and another I was guest lecturing...

Zappos Puts Shoes on the Map

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Zappos has a very unique discovery tool that places clickable images of shoes that people have ordered on a map; real time. Go to: and you can see. It’s hypnotic in the same way that Twittervision 3D isĀ  except that it makes you want to buy shoes. When you see a shoe that you like you can click on the image and it will take you to the eCommerce piece where you can buy. Want to know what...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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