TagWorld Economic Forum

Social media & location: a restaurateur’s recipe

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I recently had a conversation with restaurateur who has been tasked with creating the social media strategy for several restaurants. It was an interesting talk. I’ve had no exposure to this business model other than sitting down to eat or waiting tables as a youth. We talked about the specifics around this business model and I thought it made for an interesting post. It’s also a...

Update from the MMA

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Last week I attended the MMA Consumer Best Practices Industry Forum in Denver. It was an interesting gathering of marketers and carriers. (Mobile advertisers were absent.) We collectively reviewed the changes to the CBP and various guest speakers offered up their expertise on various subjects. The goal of the CBP is to help the industry self regulate in order to prevent others from creating...