TagWho’s Like Me?

What to do when your app’s target market is off-target

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I have student in my Information Technology Strategy class that has what we all like to call, a “good problem”. They’ve released an app called Who’s Like Me (not site yet) and has had some success with the number of downloads. The issue is, these downloads are happening nowhere near the US target market. In short, the app makes use of your zip code to help you find...