TagTaco Bell

Chatbots are harder than you think (video)

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After watching the video above, you’re probably thinking: Sounds easy. Too easy . . . and you’d be right! Chatbots are the shallow end of the AI pool but never underestimate how quickly a simple conversation can go off the rails. This tool could be a great start but as you suspect there are several things to consider. Start with a clear use case – Use cases are essentially...

Taco Bell’s Twitter miss

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I tweeted the message below after downloading the new Taco Bell app. For those of you that don’t know, Taco Bell 0wns Twitter. They’ve created some of the best brand moments and I agree with HuffPo that whoever runs their account, deserves a raise. As you can tell from my Tweet, I was surprised that they didn’t allow users to login with their Twitter credentials. I completely...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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