TagSXSW

SxSW Class Details

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I have been taking students to the SxSW conference for the past 5 years and I’m excited to go again this year! I’m writing this post to document some of the details for students interested in taking the class. I’ll bullet them out for clarity. There are two required F2F meetings during the quarter. One close to the midterm and the other right before we go. Exact dates and times...

36 hours of Serendipity at SxSW

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This is my 4th year at SxSW (3rd year with students). The first two years I attended, I made sure I went to as many sessions as possible. Racing between buildings to ensure I didn’t miss any presentations. Collapsing at the end of the day. Exhausted. Brain swollen. The last two years, I’ve gone a little slower and have been more selective about what I spend time doing. This has...

SxSW should let attendees use Flipboard to recommend sessions & events you should see

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This March I’ll be taking graduate/undergraduate students to SxSWi for the third year. (Last year I had 46 students, with zero arrests!) If you’ve been to SxSW before, you understand how intense the event can be. If you haven’t been, it’s like a rapid dive into the deep end of the pool that has you feeling like you know very little about what’s going on in the world...

SXSW Day 2: Forget Loyalty, Build Habits

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My second day was a good one. I went to see the session entitled Forget Loyalty, Build habits with the VP/Digital for Julep Beauty, @lesliefeinzaig. Leslie is a gamer and has a gaming background so she has had some experience with building habits. Her goal with Julep is to create habits for influencers and as she said, “information is their social currency”. This information helps the influencer...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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