Tag#social

Social is the future of the iPad

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So . . . I’ve been collecting stats on the iPad as they roll in and I’m now convinced of several things The iPad is device emphasizing engagement: meaning because of it’s intuitive interface and the experience it affords, it’s inherently more compelling, on a biological level. (No joke. The keyboard and the mouse are abstractions that we’re only now shaking off.)...

mobile + social + location = events

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Events are turning out to be the primary way that mobile & social & location work together. Hot spots on the timeline. Before I start, I think it’s safe to say that I’m not an event planner but I have played one on TV. I think of an event as having three phases. It’s going to happen – Tweetups have become a great way to help promote events. By using twitter...

Researchers To Marketers: Go Social, Mobile

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This post was taken directly from MediaPost. I love it when people with big fancy PhDs agree with me and what I’ve been saying for the past two years! Two reports released Monday underscored the increasing importance of social media in the marketing scheme. As part of its wide-ranging study, “Competitive Strategy In the Age of the Customer,” Forrester said that marketers should...

Can Google become a social company?

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The general belief is that Google desperately wants to become a social company. Why? Because social will soon become the default state of the Internet. These stats will give you sense of where we’re headed. Facebook currently has 680 million users Facebook has more traffic than Google 33% of all Internet traffic from the US is bound for Facebook At this point Google can’t become a...

The default state of the Internet is quickly becoming social and mobile

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So . . . I recently saw some stats about people accessing Facebook and Twitter via their mobile devices and the numbers are pretty compelling. Access to social networks from mobile browsers increased from 22.9% to 30.8% (1.2009 – 1.2010) Facebook site traffic from mobile browsers increased from 11,8 million to 25.5 million (1.2009 – 1.2010) Twitter went from 1 million to 4.7 million...

The localization of social media

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I’m at  Shop.org with 3,500 other people and just got done listening to the CEO of Urban Outfitters, Glen T. Senk and he brought up an excellent point about retail and locations and what I would call localism. He mentioned the fact that each store in a chain is selling different things based on differing locations. (For those in the retail industry, you would file this under the “duh” column.) A...

Cultural differences in privacy will hinder the mobile/social explosion

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I recently read an article in The Economist that talks about the cultural differences between the US and Europe when it comes to digital privacy. It’s a good article and it begs the question, what the coming mobile/social explosion will look like for cultures that have a stronger sense of personal privacy than the US. The immense success of social media and the smartphone over the past...

What will social augmented reality look like on mobile?

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Wow. That title has a lot of buzz words! I’ve shown several examples of augmented reality over the last several months and have been thinking about how AR might be applied to the marriage of mobile and social. This is what I came up with. . . . You’re at an event (concert, business, etc) and you’ve elected to share your information and configured your settings. When someone...

Web 2.0 for the CIO (part 2)

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Back on April 13th, I lectured in Professor McCubbrey’s class on how a CIO could use Web 2.0 for their business. The focus of that lecture really how the social media landscape is evolving and then talk about how a CIO may utilize  these changes. The reason for this method lies in that it’s too hard without specifying whether it’s a B2B/B2C model or a product/service. I covered...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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