Tagsocial business

Social media vs. Social business: redux

S

For those of you keeping score, I posted about the difference between social media and social business, back in January. In that post I outlined the primary differences between the two and stated that I hoped the future of business was truly social and not simply using a Facebook business page to dump content into, hoping to get some likes. However, at the time I wrote the post, I believed that...

Social Media vs. Social Business

S

I recently saw this excellent “article” on Fast Company by @DrewNeisser and in it he makes the important distinction between social media and social business. Two of the my favorite points that he makes are: People do business with people, not businesses (You think you’re B2B but a business is made up of people. They just have bigger wallets at work.) Your employees need to be...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

Connect