Tagsearch-engine-marketing

Guest Post from Matt Garton: Travel Search Marketer

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Opportunities and Pitfalls in the near-term evolution of Search Engine Marketing. In one fashion or another I’ve spent the last decade making a very good living from marketing through Search Engines. As the CEO of a venture backed startup, later as a VP of Business Development, and today as the owner and founder of a couple of businesses I have spent the last decade relying on search engines to...

The Corporate Social Graph and its Impact on Search

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I was recently talking with Matt Garton of Travel Connexxions about Search Engine Marketing and usability. We discussed niche search engines and the push toward improved usability with Ask leading the way. Currently when you search on an item the results will bring back sites, blogs, images, videos and news. This is more thorough for the user but tends to dilute the focus of SEM, which is to...