TagRockmelt

The future of search is a layered cake

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Some months ago I was surfing the net and came upon a post that featured a brief conversation at the end of it. Someone was watching a panel discussion and they were talking about the future of search. (I wish I could find the post.) They were discussing the rise of social search and predicted that search/search results would eventually have three layers. Social – Return results from your...

Facebook could own situational advertising

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Yesterday Facebook announced that it was simplifying privacy and launched a massive PR campaign to prove it.  Assuming they can get over this little issue of privacy, they stand to own a huge chunk of advertising. Yah. I know. Big deal. Advertising is not cool nor does it work. 2% click-through!?!?!? Are you kidding. But this is a big deal. This advertising will be situational! What is...

Is a Facebook-only browser called Rockmelt the start of the semantic web?

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The web 3.0 video below reviews the concept of the semantic web and frames it in a way that most can understand. It’s worth watching and the focus of the semantic web is context. “Joshua wrote the post” or “Sarah watched the movie”. This is something that Google doesn’t do. They’re trying to do it with social search but let’s be very clear about...