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B2B social: part 2

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I recently posted about social for B2BĀ and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketingĀ method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your content makes businesses smarter, they will come to you when they have a...

What LinkedIn should do next

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Back in 2004, a coworker sent me an invitation to connect with him on LinkedIn. When I saw him in the hallway I asked him what LinkedIn was. He explained it and I quickly ignored the invitation. Brilliant move! LinkedIn was launched in May of 2003 and has been growing at a steady clip; evolving as the interwebs have become increasingly more social. With 150+ million users, I feel as though...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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