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B2B social: part 2

B

I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your content makes businesses smarter, they will come to you when they have a...

What LinkedIn should do next

W

Back in 2004, a coworker sent me an invitation to connect with him on LinkedIn. When I saw him in the hallway I asked him what LinkedIn was. He explained it and I quickly ignored the invitation. Brilliant move! LinkedIn was launched in May of 2003 and has been growing at a steady clip; evolving as the interwebs have become increasingly more social. With 150+ million users, I feel as though...