Tagmobile advertising

If advertising is to work on mobile . . .

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So  . . . if you’ve read this blog with any frequency, you know that Im not really a fan of advertising in general. No one wakes up and thinks “w00t! I CANNOT wait to see my first ad today!” They’re at best a nuisance or a form of entertainment during events such as the Super Bowl. As the digital world transitions from the PC based advertising of “throw the junk...

The future of mobile advertising belongs to. . . .

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With the acquisition of AdMob, most would believe that mobile advertising will belong to Google. (Heck without the acquisition, people thought they had it in the bag.) Google now has a massive amount of competitive information about Apple’s in-app ad serving, which is currently, very successful. Google has owned the most potent form of mobile advertising which is search based and sees...

The many flavors of advertising

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So there I was. Minding my own business, when I was asked by a friend, what contextual advertising was. I politely explained the concept and this of course lead to a much larger discussion. So I decided to write up this little advertising map. (This is of course advertising according to me and is therefore subject to scrutiny.) Hope this helps. You know who you are . . . Contextual – This...

Will mobile advertising ever work? I mean REALLY work.

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A few months ago I posted about the impressive efficacy of iPhone ads with 50% of AdMobs traffic coming from iPhone apps which comprised 1/6th of their overall distribution. (When I asked AdMob why they thought it was so high, they mentioned a deeper level of engagement, etc. Curious to see if this trend continues.) The remaining 5/6th was from mobile sites. Recently, research has shown us that...