This is a great video from Altimeter, outlining the benefits of being a social enterprise as opposed to simply using social media. Enjoy!
Social Media for the Enterprise – A Business Case (video)
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The 2 flavors of social commerce
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In April of 2009, Jeremiah Owyang defined what he believed would be the 5 eras of social networks. His list was: Era of Social Relationships: People connect to others and share Era of Social Functionality: Social networks become like operating system Era of Social Colonization: Every experience can now be social Era of Social Context: Personalized and accurate content Era of Social Commerce:...
Owyang is on the Cluetrain
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For those of us that read the Cluetrain many moons ago, we are increasingly amazed at how well it has held up to the rapid changes the Internet has experienced over the last 10 years. (This book is amazing and is required reading for my class at DU.) At the time of its release, most people we locked into the concept of mass customization; which is now standard on sites such as Puma’s...
The recession has pushed us towards social commerce
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For may of us, the recession is not over. In fact, it’s still in full swing. Unemployment may hit 11% this month and 17% are underemployed. Just in case you’re wondering what underemployment looks like – think of a PhD serving you food at your favorite eatery. I’m wondering if all this “good news” is pushing us towards Jeremiah Owyang’s 5th era of social...
Jeremiah Owyang Talks About the 5 Eras of the Social Web (video)
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Found this great video of Forrester’s Jeremiah Owyang talking about the 5 Eras of the Social Web.
Squirrels with FacePal are Following Owyang
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I read a post on TechCrunch about one of the Twitter founders, Jack Dorsey starting a company, code-named squirrel that is going to enable individuals the ability to collect payments like merchants. The system is enabled by the iPhone and a physical piece that allows the user to swipe (not steal) a persons credit card. This physical part of this offering is powered by the actual swiping and looks...