TagInstagram

Marketing personas need Brand Graphs

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I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble LEGO characters I started to think about how LEGOs had impacted my early life and then thought about how Apple had...

What’s Facebook evolving into?

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So . . . two or three years ago, Facebook was the thing that you had to be on. Now, it’s the thing that everyone has. As the service reaches maturity, it has evolved into several things and has the potential to become something entirely different over time. It’s become: Like email. Everyone has one and it’s getting more boring by the second. (Not Facebook’s fault...

Instagram SoundCloud mashup

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I’m a huge fan of Instagram and have grown to appreciate the app, its functionality and how pics can be shared via Foursquare and Tumblr. I’ve also been a fan of music for many moons and I’m beginning to appreciate SoundCloud and the remixes/community I’m exposed to. For me, music is a visual thing where imagery goes hand in hand with the song I’m listening to...

CRUCES 5th Anniversary

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On July 25th, 2007, I created my first blog post. It’s hard to believe it’s been five years and a lot has changed in that time. The focus of CRUCES has shifted with digital culture and I’ve been very lucky in that my passion for mobile/social & location is now at the forefront of marketing’s collective consciousness. This of course is not the only thing that has changed in that time. Below...

#hashtags: the social data glue

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From Wikipedia: Hashtags are words or phrases prefixed with the symbol #, a form of metadata tag. Also, short messages on microbloggingsocial networking services such as Twitter, identi.ca orGoogle+ may be tagged by including one or more with multiple words concatenated, e.g.: #Wikipedia is an #encyclopedia From “Michael-Myers-pedia”: Hashtags are words or phrases prefixed with the...

A camera for Instagram called the Socialmatic (video)

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Antonio De Rosa is raising money to build out a camera specifically for Instagram. (If you just ignore the fact that Instagram was bought by Facebook, it seems MUCH cooler.) The camera is called a the Socialmatic and the video below outlines all that the device does. They have 41 days left to raise the money and a long way to go. Donate now, if you want to be IDd as the photo-uber-geek that you...

The new business reality: a feature as a business model

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It’s almost comical to say there is a new business reality at play. This is because there are so many forces at work lately, that it seems as though new realities are created and killed almost every quarter. Opportunistic turbulence is probably the best term for it. I’d like to call one out for review Features can be business models. I’ve listed some examples below: Dropbox...

Why the future of social is visual

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A picture is worth a thousand words . . . Something we’ve all heard, thousands of times over the years. As our attention span/communication methods become more condensed and we’re asked to do more with less; is it any surprise that online communities like Pinterest, Tumblr or Instagram are hot properties? It shouldn’t be. At the dawn of the web, many people were confused with...

The eyes have it

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We’ve all been following the explosion of Pinterest and in some ways it’s not that surprising. There are two reasons I believe it has captured the hearts of those that use it. It’s dead simple It’s visual It’s actually more amazing that something like Twitter took off. It’s all “texty and stuff”, as the youth say. (I believe that it did as well as...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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