Tag#Google

Information Technology Strategy: Class 9 – Google

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Obviously, Google is a pretty big subject to cover in only one class. You could teach an entire quarter on Google highlighting all that the web giant offers, but . . . I only had 2 hours and 10 minutes. Google, for lack of a better way to say it is the web. Without Google the vast ocean of content would be relatively inaccessible.  Metaphorically, Google could also be thought of as the axle and...

Just use Google

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This post is for all of those businesses whose site search is so bad that you have to leave their site, go to Google, type in your search terms with their business name just to find anything on their site. Search is such an integral part of our online experience . An essential key to usability. To not get search right is dangerous. Categorically, everyone business that’s not using Google...

Apple. Your advertising partner.

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I recently read the article in BusinessWeek entitled Why They Can’t Be Friends with Steve Jobs and Eric Schmidt on the cover. Sadly Bill Gates was left off the cover and for the most part is an afterthought when it comes to the web and mobile space. (That “Bing thing” may be worth talking about eventually, with its business focus vs academic focus, but I’ll save that for...

Will Android apps live in the clouds?

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As you all know, Google’s Nexus one was released Tuesday and as I read the review on Engadget, I noticed that there is only as 1g of memory. The only explanation for this that I can think of is that Android apps will at some point be essentially shells with the meat of the application living in the cloud. Of course this would only be possible if connectivity is virtually guaranteed. (This...

Will Google include Twitter Lists in PageRank?

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When Twitter Lists was introduced it made sense solely based on organizing those you follow and I’ve also posted about the lists being the foundation for niche social networks. Currently I’m fortunate enough to be on 4 lists. @TheNextWeb/tech-bloggers-and-journos @AMauiBlog/social-media @jmarkow/worth-following @B2Bbloggers/socialmedia As I look at these lists I believe that Google...

Business methods on Twitter must evolve with Google real time search

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If you’ve used Twitter for any length of time, you’ve realized that Twitter’s strength is that it’s conversational. People pepper their conversations on Twitter with explanatory items and descriptions but keep it conversational to appeal to those they’re talking to. People optimizing content for Google enter data points that hopefully connect them with the...

The future of mobile advertising belongs to. . . .

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With the acquisition of AdMob, most would believe that mobile advertising will belong to Google. (Heck without the acquisition, people thought they had it in the bag.) Google now has a massive amount of competitive information about Apple’s in-app ad serving, which is currently, very successful. Google has owned the most potent form of mobile advertising which is search based and sees...

Google and the Walled Gardens

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(The title of this post sounds like a really bad band.) This is going to be one of those long posts with a lot of links, in order to connect the dots. Work with me . . . We’ve been hearing about recent shifts in the online landscape and I wanted to take some time and outline this changes and then guess at what the potential outcomes may be. Apple recently pulled the Goolge voice app from...

Google is Going to Buy Twitter

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I read in TechCrunch last week that Twitter is going to be enabling search across all tweets in the near future. From this, businesses will able to enable intent marketing (a term that came up after a conversation with the CEO and founder of DOUBLE ENCORE, Dan Burcaw: interview coming soon!). With intent marketing a marketer can know what a user is looking for if/when they tweet/post about it...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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