Tag#Foursquare

Apps for the iPad Mini

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So, Ive had my iPad Mini for a total of three days and I’ve already come up with several product upgrades I’d like to see from a couple of my favorite apps. For those of you that don’t own a Mini, you need to go get one now. You’ll use it twice as much as the standard iPad. It’s the scale of the device. iPad is for media consumption, Mini is combo pack – media...

Marketing personas need Brand Graphs

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I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble LEGO characters I started to think about how LEGOs had impacted my early life and then thought about how Apple had...

Foursquare’s issue

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So, I’ve had a couple of conversations with people that have spoken with one of the founders of Foursquare. The general feeling they’ve come away with is “low grade frustration”. They can’t figure out how to get people to use Foursquare; more. At 15 million users, this problem, at it’s worst, is known as Foursquare fatigue, where people just stop using the...

Geeking out with my Wife!

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So . . . today, my wife says, “Hey honey. Why don’t we go to Red Rocks and take some pictures on Instagram and publish them to Foursquare. After my brain did several summer-salts for a couple of seconds I tried to figure out when the aliens had managed to grab my wife and replaced her with exact replica AND if they were going to bring my real wife back soon. Almost all joking aside...

Solving the Foursquare, employee-mayor problem

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If you use Foursquare, this issue will sound familiar. (If you don’t use Foursquare, run right out and download your free version here. No really. It’s good for you.) The issue lies in that employees who use Foursquare are most likely to be the mayor of that location since they check in almost daily; assuming a 9-5/40 hours a week job. While this is great for double checking the...

mobile + social + location = events

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Events are turning out to be┬áthe primary way that mobile & social & location work together. Hot spots on the timeline. Before I start, I think it’s safe to say that I’m not an event planner but I have played one on TV. I think of an event as having three phases. It’s going to happen – Tweetups have become a great way to help promote events. By using twitter...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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