TagAudi

Audi fan Newsjacks Sochi

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So if you saw the opening ceremony of the 2014 Winter Olympics in Sochi, you probably saw the fifth ring of the olympic logo fail to open. Not a great moment in Russian history. Then a few days later, the image below emerged. Many marketers thought, “They did it again! Someone newsjacked¬†the olympics just as Oreo did during the power outage at the Super Bowl last year.” And they were...

Marketing personas need Brand Graphs

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I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble LEGO characters I started to think about how LEGOs had impacted my early life and then thought about how Apple had...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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