Taco Bell’s Twitter miss

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I tweeted the message below after downloading the new Taco Bell app. For those of you that don’t know, Taco Bell 0wns Twitter. They’ve created some of the best brand moments and I agree with HuffPo that whoever runs their account, deserves a raise. As you can tell from my Tweet, I was surprised that they didn’t allow users to login with their Twitter credentials. I completely understand using Facebook login since FB it’s akin to an email address these days, but Twitter is also “mostly mobile”. These two reasons are enough for tBell to update their app (Pronto!) and is indicative of one part of the business not understanding how/what another team is doing.

Lastly, I was despondent I didn’t get a snarky comment from the person that runs the Twitter account. Now that I think of it . . . maybe they agree with me. They do deserve a raise!

Update: @tresslieberman, the Senior Direction of Digital and Social Marketing at Taco Bell just followed me on Twitter! They do listen.

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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