Someone needs to go shopping

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It would be painfully cliché to say that business has evolved over the past 20 years. It’s been disrupted. People work whenever and wherever they are. They do much of this work from mobile devices, 24 hours a day, 7 days a week and embrace BYOD. Not all workforces are mobile workforces but as corporations of deconstruct, there are a new set of tools to empower offices.

slackSlack is an app that focuses on communication. It has open channels which teams can use to group message, it has direct messages for one-to-one and it offers private group discussions. I think of this as a project management tool. (Communication is project management.) It also allows you to share files and has a contextual search function. I think of this as a project management tool. Project management is all about communication. It’s free.

 

evernote

Evernote is an app focuses on documentation across numerous formats. You can write notes, audio record meetings, take pictures of white boarding sessions, etc. It’s all stored in the cloud and you can access those notes from the web or the mobile app/site. They also have a web clipper extension that allows you to pull in very specific pieces of content for sharing/commenting. I think of this as a replacement for intranets. Far less painful to manage and yes: it’s free.

 
drop
Dropbox. Well . . . you know . . . it’s a place to store your documents. Once referred to by Steve Jobs as not a business but a instead a feature, Dropbox owns the market in document storages. It’s searchable and accessible from anywhere. This reminds me of a document repository. “The J Drive”. It’s free.

 
 
All of these – of course – have paid/business versions and the costs are incredibly low compared to similar tools. If Microsoft or Google are smart, they’ll run go on a shopping spree. I’d keep the brands the same and then “unite the clans” where their strength lies.

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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