A recipe for the flood

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When I started my corporate career, I’d been hearing for years that successful people would read the Wall Street Journal, front to back, every morning just to keep up. I recently thought about that statement and how ridiculous it sounds given today’s flood of information. Information now flows unabated. From hundreds of sources. It’s almost impossible to keep up but luckily for you, you found this post! I’m going to share a method of keeping up. Keeping up on all things digital marketing. (I apologize if you thought I was going to help you stay up-to-date on nuclear physics.)

Note: These instructions are specific to a laptop.

  1. If you have Twitter account, login. Then click here and click on the ‘Subscribe’ button in the upper left-hand corner and then go to step 4. If you don’t have a Twitter account, read on.
  2. Create a Twitter account that has nothing to do with your name. (Assuming you care about your personal brand. Your follower to following can get hosed and you’re probably not going to create any content.) Also, if you think Twitter is dying: 280 million active daily users is good and most of them are “wolves”.)
    Note: This won’t work if you’re Twitter account is private. Keep it public.  
  3. Then click here and click on the ‘Subscribe’ button in the upper left-hand corner. (You don’t need to follow the account. Just subscribe to the list.) By doing so you’ll receive all of the tweets from those on this list. (I created 303feed to help my students keep up. I add resources as I find them. Obviously, you can follow those nuclear physics resources you’re looking for as you find them.)
  4. Then download/install Flipboard on your phone.
  5. Once you’ve installed it, find the search option in Flipboard and search on the term ‘twitter’.
  6. The option to add your account will come up and you guessed it; add it!
  7. Then when you open Flipboard – on the nav item with 4 boxes – you’ll see a Twitter box with the tweets of all those on the 303feed list.
  8. Right before bed, open up Flipboard and look through the day’s news. Impress your friends the next day with all that you know.
    Note: The next step is for those that are really geeky.
  9. If you ‘d like to save those stories, you can download/install Pocket. Pocket is a cloud-based bookmarking app that will allow you to save stories. (In Flipboard, it’s under the sharing option and you’ll need to specify Pocket as a way to save articles. That’s in the settings.)
By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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