The real issue with privacy



IMHO I pretty much nailed how privacy needs to be handled on a person-by-person level here. But we can’t even get to this point if we don’t solve one issue that 100% of everyone agrees needs to be solved. Security.

As a consumer, I can’t even begin to worry about how you’re going to use my data if you can’t protect my data. I am not an identity theft expert but I do understand that security isn’t something that gets “solved”. You can only implement resolutions. Temporary safeguards. It is a constant battle that requires extreme vigilance and this is because of the organic nature technology. You’re never done.

So until you can get people to understand that bad things are going to happen and when they happen, they will not suffer on a personal level, you can’t really broach the subject of privacy.

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.