Random thoughts on the iPad part 2

R

I’ve been having conversations with the technical people I work with and how the iPad is going to fail. They site, the lack of multi-tasking, etc . .  blah . . . blah blah. The fact is, it is going to succeed and in a very big way. How do I know this? Do I have a time machine? (It’s broken at the moment.) How can I be so sure?

I know this because, when I see some 13 year old girl lugging around an HP, so she can watch videos or surf the web, I see overkill. She doesn’t use Outlook or Excel and it will be quite some time before she does; if she’s lucky! What she does do is what Jobs listed in his presentation which falls under the category of entertainment; video, photos, music, games, reading eBooks and surfing the web which is now apparently a form of entertainment. (Another interesting perceptual shift.)

The point is this device is an answer to an unmet market demand. The demands of the casual computer user. I’m not one but my 5 year old is. This device is a lifestyle device and will be wildly successful. (Remember, I’m not a Mac fanatic. Simply someone who enjoys quality experiences/products.) I’ll be getting one as soon as I can and my wife and daughter will be using it relentlessly!

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I’m an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I’m currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I’m passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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