Peer Interaction Within Conduit Marketing


Found this video the other day right after I read the news about the iPhone’s coming peer-to-peer capability. The peer-to-peer combined with accelerometer (much like what is in the video above) could make for some very cool marketing experiences. (Smule is a company who has taken this type of thing to a new level.)  This could add interactions with peers to the concept of conduit marketing. Could be cool!

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.