No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

What Starbucks Should Do Now


As most of you heard, Starbucks is actually closing stores to avoid more losses. I have posted about Starbucks inner conflict as of late (not latte) and believe I have some answers as to how they can increase their revenue and get that store back in the Forbidden City in China. The first thing they should do is partner with FedEx/Kinko’s in specific locations (such as the location at I-25...

Helio Closes Its Doors


Yesterday it was announced that Virgin Mobile would buy Helio for $39 million. Helio has been one of my favorite businesses/products since their inception. I love the design of the Ocean and wish that the iPhone would utilize some of the design ideas. Since the demise of Amp’d there have been questions about the health and well being of Helio, which were only magnified when Earthlink...

Social Objective


  I pick up the phone and say hello. I then hear; “What the hell is a social object?” I check the number and realize it is a friend of mine (not at all involved in online marketing) and told him that my definition comes from Hugh MacLeod that states a social object is: . . . the reason two people are talking to each other, as opposed to talking to somebody else He then says; “So...

Brand Mash-up


I’ve been listening to DJ Danger Mouse’ Grey Album lately and thinking about how the mash-up culture Wired Magazine discussed several years ago will impact businesses. Wikipedia defines a mash-up in regards to music as: A mash-up or bootleg is a song or composition created from the combination of the music from one song with the a cappella from another The Grey album is an amazing...

Mobile Behavior


I just saw this video on MobileCrunch. It’s a demo of how the Firefox mobile browser could work and it looks pretty amazing. As of today people’s mobile Internet behavior is markedly different from terrestrial use. I’m excited about this type of functionality as it will help us shed some light on what people’s behavior will be if they are holding a window to the Internet...

Geotargeting Interacting with Location Based Services


I was recently having a conversation with a client about digital signage and how this could be used in different types of venues. Everything from retail to hotels could easily find a clever usage for this technology as it is. We then started to talk about the potential of digital signage as the “anchor” for location based services. In brief, these are marketing efforts provided by...

Mobile Security


I have been keeping a list of what functions I want on my cell phone in the very near future. The list as of today is: garage door opener, car alarm, remote control, drivers license, credit card, quality camera, HD recorder, audio recorder, watch, geo-targeting tool, MP3 player; with wireless headphones, alarm clock, organizer, mouse/computer and a phone. All of this with a full QWERTY keyboard...

Mobile Product Placement


I have been thinking about how product placement might play itself out in a mobile video environment. Screen size is the obvious limitation and I’m not convinced that short-from video will be the primary form of accepted video. I have mentioned in the past some of the amazing things that Japan has done on the mobile phone and the potential future that mobile discovery holds (which is...

The Core of the Corporate Social Graph


I have been talking about the Internet as the delivery mechanism for entertainment, information and communication. I now also think of these as the core of the Corporate Social Graph (CSG). But I also I recently realized that I had left out one of, if not the most important elements that the Internet affords, which is interaction. When I talk about interaction within this context, I’m...

Usability is Marketing


I met with a potential client last week. He was telling me about their business goals and how they needed their online marketing to increase their revenue over the next two years. We talked about SEO/SEM, social media, preroll advertising and what was going to happen with mobile advertising. He was interested in all of it. I then started to ask about their site and what they felt like the needed...

I’m an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I’m currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I’m passionate about architecture, design, street art, photography and the art that tattooing has evolved into.