Lately I’ve spent a lot of time thinking about, and explaining, the incredible marketing tool that Google is currently building. It’s a behavioral advertising model that will extend into your PC and mobile phone (and eventually radio and TV). I’m also sure that Google will utilize “peer recommendation” as a key element to behavioral advertising. …

In one of my earlier posts about findability I used a search on nike shoes as an example of how even the best companies don’t fully understand search tactics. My point was that people are searching for products or services; not companies. Consumers will only take the time to find out about companies after they …

I recently received an email from Juliana Stein who is the Communications Manager of Oceana informing me that I could now support the not-for-profit by having Oceana ads on my site. The email had a link to all of the ad options and the code I needed to insert the ad. That started me thinking. …

In my last several posts I have described at a high-level what kind of online relationships businesses can have with their customers. From your businesses visibility online (findability) to having your product/service recommended to other potential customers (recommendation) to being as honest with your client base (transparency); businesses are figuring out how to utilize the …

Link to Transparency: The Third Level of Building Deep Customer Relationships

My last two posts I have covered the first two steps in creating deep customer relationships; findability and recommendation. I would now like to turn my attention to the next step which is transparency. In their groundbreaking work, The Cluetrain Manifesto, Chris Locke, Doc Searls and David Weinberger proposed that businesses behaving as walled gardens …

In my last post, I talked about the importance of findability in regards to building deep online relationships. I would now like to talk about the next level of relationship that businesses can foster with their client’s; a relationship where customers turn into advocates for the businesses they frequent. Chris Anderson wrote in his ground …

There has been a lot of talk (for a long time) about Web 2.0 and what it means to the online market. The term was first used by O’reilly Media in 2003 and is used to describe a group of technologies that enable online communities. Many in the web industry are sick of the term …

The goal of this blog is to help shed light on changes taking place with respect to the online market place. I refer to this as the LivingMarket and define it as the combination of marketing strategies (social media, SEO/SEM & traditional) along branding channels such as IPTV, mobile, web and advertising that appeal to …