No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Year One is Done


Today is the one year anniversary of my blog. I started this blog as a collaborative tool and am still working towards this goal. I have been fortunate enough to meet some incredible people because of this tool and it has also served to solidify my thoughts with respect to the future of marketing. I’m someone that needs to have conversations on a subject to truly understand that subject...

Let’s be Gods. Let’s be Ugly.


This title of this post comes from a line in Ayn Rand’s 1943 book,The Fountainhead and is from a conversation between a woman and the main character, Howard Roark. Her point was that any attempt to create beauty is futile when compared to the beauty of nature and that we should abandon any desires to create beautiful things. She wanted to rise above nature and create something ugly. Fast...

State of the Mobile Web


When I blogged from the MMA Consumer Best Practices Industry Forum back in January, I felt like I had stepped into a circus that was in the middle of a performance but needed to move to a new location at the same time. The iPhone had just been released and it was not really discussed by the attendees as much as I thought it would have been. Of course this was not the focus of the conference so it...

Medium Specific Advertising


I have spoken about how the Internet is well on its way to being the platform for entertainment, information and communication. This of course extends to the mobile Internet as well. I also spend a lot of time talking to people about the importance of “how” something is done. The premise is that what your doing is not as important as how your doing it. I then quickly site Star Wars as...

The Business World According to Jason Fried


Last night I got to attend a New Denver Ad Club event at the Oriental Theater with guest speaker Jason Fried (freed) of 37signals. I knew very little about Jason and have heard about 37signals from a friend of mine. 37signals is a group that started out as an agency and created products to support internal processes and then decided productize/sell them. Logical progression given the difficulty...

Your Advertising Partner


I read yet another article in the Wall Street Journal this past week about cable customers up in arms about their online behavior being tracked even though they would remain technically anonymous. Not sure what the big deal is if they can remain truly anonymous. They would essentially see your online shadow, would allow you to turn it on or off and would enable on-demand personalized marketing. I...

Why I Don’t Like the iPhone


I have been a fan of Apple for a very long time. The first personal computer my mother owned was a Mac Plus and I became intimately familiar with the cult of Apple and later purchased a 9400 dual monitor set up. I have watched over the years as the company has reinvented itself to incorporate personal electronics and extend the concept of computing to many items. Steve Jobs is a Genius. Apples...

We Are the Engine & the Architect


I was forwarded the video at the bottom of this post this past week. Some of you may have already seen it and I was impressed at how it illuminated the fact that we are building and refining the online world. Some examples of sites/functionality that embody this are: Sites like Digg or Reddit with its user generated content/voting enables a democratic way of highlighting articles that users...

Truth in Marketing


I went to see Wall•E with my three year old (almost 4) on opening day. When we bought our tickets the girl handed us the commemorative piece of schwag you see just the the left. It is a piece of rigid board with a small watch made of inexpensive rubber attached. When she handed this I thought to myself that it was a cool little thing to give to a child and that someday it could be worth a lot of...

Geotargeting + Location Based Services + Twitter = Conduit Marketing


Recently (and reluctantly) I signed up for Twitter. I only say reluctantly because there is a good chance that a constant feed based on my life will be somewhat less than what I would like it to be. Or it may be more PC to say different from what I think it should be. I have two young children and my ability to travel and do the things that I used to do have been somewhat hampered by my need to...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.