No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.


   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Luxury is Not Quality


I could keep this post very short by just telling you to go find out how reliable Land Rovers are to prove my point, but I thought I would delve a little deeper. My family and I (including my Mom) went to Maui for a vacation recently and we rented a Cadillac Escalade. I’m usually not one for showmanship when it comes to a rental vehicle and yet when the woman at Hertz offered an upgrade, it...

The Kite is Bright


This past Friday, I had the good fortune of speaking with the founders of Brightkite, Brady Becker and Martin May. I got the ball rolling by walking through the front door and accusing Brady of being Martin . . . Fortunately things got better from there. Once we sat down, they told me they had just finished an interview with the Wall Street Journal the day before and had also made a TechCrunch...

Where’s the Monster Now?


For as long as I can remember there has always been a villain/artist/musician. From a theatrical standpoint, this was role invented by Alice Cooper in the 70s. In the 80s Heavy Metal artists such as Ozzy Ousborne,  Judas Priest and AC/DC assumed the role. Ozzy bit the head off of a bat, Judas Priest was accused of encouraging fans to kill themselves through subliminal messages and AC/DC’s...

The Impossible Made Possible


Video ads that don’t annoy. I have recently seen a new (at least new to me) type of advertisement on Techcrunch and the Wall Street Journal. It is a video advertisement that automatically plays, which is commonly known as a universally bad decision, but this plays without audio. I was amazed at how unobtrusive this is. I realized I can’t ignore sound (no matter how loudly my son...

Christmas Comes a Little Early


I reviewed CNN’s site design back in March with special attention paid to the t-shirts that one could order with the various headlines. At that time I commented that I really wished that Fark would do the same thing and today I noticed they had added the same functionality! This is available for almost all new headlines that meet certain criteria. Below are some screen shots of the...

Generations of the Niche


I posted in late September (just a few posts down) about the Rugby Tournament in Aspen that I’ve attended for the last 24 years. I mentioned the  need for Generational liaisons as partners to help marketers serve a niche. I wanted to expand on the concept of generations with the context of niche. When I started going to Ruggerfest, Aspen was still a relatively small mountain town in...

Google Needs an Ocean


Back in August I posted about Helio being acquired by Virgin Mobile closing its doors and felt that in the long run it would be a good thing for users, since the cool of Helio’s design would finally match the cool of the Virgin’s mobile packages. After seeing the G1, I realized that Google needs to call Virgin Mobile and discuss licensing opportunities; specifically to get...

John Biggs Agrees with Me . . . Sort of


Just read a post on TechCrunch where John Biggs writes that he believes the new G1 is the device that will help users view their cell as their computer. I have posted about this before here & here and agree that G1 and Android are a part of the inevitable march towards this new paradigm. I am however convinced that Apple will make this the norm as it has made the mobile Internet experience...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.