No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Are iPhone Apps the way to Monetize the New Web?

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Just saw this video for the new NIN iPhone application and it begs the question as to whether iPhone applications could be used to monetize web 2.0 businesses. With a combined 30 milli0n iPhones and iTouches out in the wild and new app stores from Android and Blackberry this is going to be one way to generate revenue through one-time fees or subscriptions (with 3.0). Of course someone can access...

If You can’t say Something Nice . . .

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In preparation for the ever worsening economy, I was sending out requests for endorsements on LinkedIn this morning and wondered (in the name transparency) if there would ever be a way to allow for negative comments? In recent months LinkedIn has had an explosion in traffic and I’ve received invitations to join former coworkers networks at an astounding rate. People I haven’t seen or...

Ignore at Your Own Risk

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I saw Guy Kawasaki Tweet about an article entitled Should brands ignore social media criticism?, and I had to read/respond. Overall it’s a good article and worth reading. One highlight from the post: But what if some brands are paying too much attention to social media? Is it possible that the most vocal on Facebook and Twitter and in the blogosphere not only don’t represent the...

Convential Wisdom

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Conventional wisdom, when it comes to blogging, states that you shouldn’t allow for comments until your traffic hits “a certain level”. (The premise is that if people come to the site and see a bunch of posts with no comments; the site is a dead site.) My site traffic has not reached this level yet AND I’ve never been a hardcore fan of conventional wisdom. I also...

Map Schmap!

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Way back in July (sound familiar?) I posted about Twitter, geo-targeting and location based services combining to create what I referred to as conduit marketing. (Also talked about it here and recently here.) About a month ago I heard of a company called Schmap and how they were using Twitter to essentially create the foundation for this type of service. They call it Geotweeting. (Brightkite does...

Think of it as a Branding Excercise

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In these economically conscious times (aren’t they always?!?!?), I keep hearing; How do I monetize my time on a social network? Well aside from advertising (which is the one obvious answer) there are several ways to ways to think about spending time and effort on social networks. To keep it simple and akin to something that the old guard is familiar with; think of it as a branding exercise...

Skype on the iPhone: Big Deal . . .

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This would have been a much more exciting announcement if the carriers were still raking most of us over the coals with old fashioned calling/data plans. Fortunately for most of us, we’re on flat rate plans so this really does not help us. I have always been a fan of Skype and have posted about wanting them to realize they are in the communication business. I’m glad they’re...

The Return of The Mighty Jane’s Addiction

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In late 1991 Jason was hiking through the Sonoran desert in Arizona. The terrain was varied with flat spots and rocky outcroppings. As he came up over a ridge the land opened up into a small valley. In the middle was a small box, standing upright, about 10 inches high. He hiked down the interior towards the box. As he got closer he recognized the packaging as a box of Triscuits. When he reached...

My Swiss Army iPhone

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Way back in July I posted about mobile phone security and listed out all of the things that I wanted my mobile phone to do. With the ever increasing emergence of the iPhone as the tool for kids of all ages (including us grown-ups), I thought I would see what apps, out of my essentials list exist today: Garage door opener – Nothing official listed and it looks to be a little more complicated...

Communities Build Brand Depth

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By now we all know that as businesses, we don’t own our brand quite the way we used to. (Actually we never did it just wasn’t as easy to spread the word about brands as it is today via the internet.) We also know that if you aren’t participating in the conversation then you’re losing out on an opportunity to build brand equity through transparency. The question becomes;...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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