No such thing as spare time.

No such thing as free time.

No such thing as downtime.

All you got is life time.

Go.

   -Henry Rollins

Welcome to my site! Perspective is my own and I post when I have something to share. Scroll down to see the latest.

Latest stories

Join the Team?

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Just talked to a friend of mine that recently joined a marketing organization and was told after he joined that he would have to stop blogging. When he asked why, he was told that it would take traffic away from the company blog. Again, this is a marketing organization, and one that sounds like it needs to get in touch with what is going on now. Most organizations hope to find someone with some...

iPhone Monetizing New Web: Part 2

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I recently posted about iPhone applications potentially being the key to monetize Web 2.0 sites. I recently found a report by AdMob for March 09 that indicates that half of all their total ad responses (out of 6000 sites and 1000 applications) came from applications on the iPhone and G1 (HTC Dream). This is an amazing number and not terribly surprising when we start to think about applications...

Seeqpod Dead?

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Went to login into Seeqpod today and the site is “gone”. For those of you that don’t know, Seepod is a search enabled web based MP3 player. I then did a search on Google and saw that they filed for bankruptcy on April 3rd. With the recent Pirate Bay verdict I would not be surprised if they were gone forever. I loved this service and guys if you’re out there. Can I at least...

Need Mobile? Embrace Twitter!

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Been talking with a friend about “what to do with Twitter”. You may have heard of it. Along with not knowing how to use Twitter for their business they have also been wondering what to do in the mobile space. Should they create an iPhone application? Are adoption rates high enough to warrant action? Should they go through the incredibly lengthy process of creating a mobile marketing...

Reading Without My Glasses

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Was talking with a fellow co-worker about the Sony “Reader Digital Book” (Can a guy, please get some branding?!?!) and we were discussing the Kindle and how well these devices work under direct sunlight and/or in the dark. I looked at the Sony version probably five years ago and really like the idea for books that I don’t necessarily want to own in the physical sense. Not sure...

Will Ford Get Their Fiesta?

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Ford has created a new social media campaign called the Fiesta Movement and the goal is to (you guessed it) sell cars. Ford has found 100 web-minded individuals “Agents” and have given them a Ford Fiesta to test drive. Every month for six months, each Agent will be given a mission starting tomorrow.  Many people in the industry are watching to see if this project is a success...

This Ain’t the Mainland

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I called Maui Hawaii yesterday in the hopes that I’d be able to talk to Louie Martin, founder of Tropix Surfboards and the Maui Built brand. After speaking with a couple of people at Tropix Central, I finally got him on the phone. I asked him if I could interview him for my blog and he told me he wasn’t interested. I had 15 questions and have been looking forward to speaking with him...

The New Google Latitude

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The Google Latitude is another mechanism for conduit marketing. This may be more personal since it is coming less from the broadcast of Twitter to more peer to peer recommendation. They focus on the real time usage but I’d still like to see location based reminders.

Secrets of the Niche

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I’ve been SCUBA certified for 21 years and it’s safe to say that I love the Ocean. (Yes there are SCUBA divers in Colorado and as a matter of fact Colorado used to have the 3rd highest certification rate in the United States. Not sure if that’s still true.) Divers are an interesting breed. I’ve been fortunate enough to have traveled to many different places and dove in...

Zappos Puts Shoes on the Map

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Zappos has a very unique discovery tool that places clickable images of shoes that people have ordered on a map; real time. Go to: and you can see. It’s hypnotic in the same way that Twittervision 3D is  except that it makes you want to buy shoes. When you see a shoe that you like you can click on the image and it will take you to the eCommerce piece where you can buy. Want to know what...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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